Use of Photography in Marketing

[Ron Fontenot]

I visited a website recently searching for a new restaurant; found it called "Tiny Boxwoods" ( http://www.thompsonhanson.com/ ). It's a restaurant WITHIN a highend garden center! And the more I looked into the site the more I was impressed with the PHOTOGRAPHER! So click on the "cafe" link, and the "home & garden" links, browse around the sub-links and see how well they use depth of field to draw your eye into the image and how well the photography is designed to be ARTFUL as well as purposeful. Whoever designed this really knew how to design with the use of color, shades, tones, depth of field, and especially VISUAL EMOTION.

These pricipals can be applied in EVERY aspect of photography! Sometimes it's a little more obvious than others but sometime the more subtle it is the more impact the images have!

Oh by the way; the restaurant was great!